Measuring the impact and success of Employee Resource Groups (ERGs) can be a challenging task, but data is the key to success. Making data-driven decisions and getting executive buy-in starts with having the numbers to back up your ERG's business benefit.
During this year's Chezie ERG Summit, Kristen Bell, Founder of CultureCite and ReviewTailor, joined the team to provide strategies for effectively evaluating ERG performance and collecting those precious numbers.
The central theme of the webinar was the essential need to measure the impact and success of ERGs. Kristen's experience gave her the expertise needed to run the audience through the critical role that data collection and analysis play in evaluating ERG effectiveness. Recognizing that simply having ERGs in place is not enough; it's equally important to understand how they contribute to the organization's broader goals.
ERGs are multifaceted. These groups, often catalysts for DEI within organizations, present both challenges and opportunities. Kristen emphasized the need to navigate this landscape strategically by using data. For example, collecting survey data after events can show if those events are benefiting your membership, or on a larger scale, if they're contributing to business retention. By gathering and analyzing relevant data, ERG leaders can uncover insights that allow them to gauge their impact accurately.
Kristen provided a clear roadmap for attendees, offering actionable steps to assess and enhance the performance of ERGs. Using the Chezie Model Movement Assessment and the 4C Evaluation Model, she gave ERGs and program managers actionable steps to begin working on their own data gathering and evaluation systems. By following these strategies, organizations can develop a robust framework for assessing the effectiveness of these groups.
The "Measuring ERG Impact and Success" session provided attendees with an invaluable step-by-step guide to assess and enhance the effectiveness of Employee Resource Groups. Kristen's actionable steps to collecting, analyzing, and communicating data to demonstrate the business value of ERGs are something you cannot ignore. By following the strategies and key points shared during the event, organizations can ensure that their ERGs not only positively contribute to their workforce, but stay around for a long time.