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Marketing ERG Events Internally: Tips for Reaching More Employees

January 13, 2023
5 min read

Promoting and marketing your ERG events internally can be a challenge. It's important to have an effective strategy in place that will help you reach the right people with the right message so they are more likely to attend or get involved. In this blog post, we'll look at how to market ERG events internally—from setting goals and objectives for success, crafting a message that resonates with employees, utilizing internal communication channels effectively, and measuring the success of promotion campaigns—so you can get the maximum engagement from company employees. We’ll also discuss best practices for promoting your ERG events successfully within the organization.

Establishing Goals and Objectives

When marketing ERG events internally, it is important to first define your target audience. This will help ensure that you are reaching the right people with the right message. Think about who would be most interested in attending or participating in your event and tailor your messaging accordingly.

Setting clear goals and objectives is also essential for a successful ERG event promotion campaign. What do you want to achieve? How many people do you want to reach? Are there any specific outcomes that need to be achieved? Answering these questions can help guide your efforts and ensure that they are focused on achieving the desired results.

Identifying resources needed to achieve goals is another key step when planning an ERG event promotion campaign. Do you have enough staff or volunteers available to manage the campaign? What kind of budget do you have access to? Knowing what resources are available will help inform how best to use them for maximum impact

Crafting a Message

Crafting a message for ERG event promotion is essential to getting employees interested in attending. It’s important to create a message that resonates with your target audience and encourages them to take action. Think about the benefits of attending the event, such as networking opportunities or learning new skills, and make sure these are highlighted in your messaging.

Furthermore, the tone you use when communicating with employees can have a big impact on how they perceive your message. Consider using language that is friendly and conversational, rather than overly formal or corporate-sounding. This will help make it more relatable to readers and encourage them to engage with your content.

Using visuals can also be an effective way to draw attention to your ERG events and get people excited about attending. Incorporating images, videos, infographics or other types of visual content into your promotional materials can help bring your message alive and make it easier for people to understand what you are trying to communicate. This will maximize the impact of your message and encourage more people to attend.

Utilizing Internal Communications Channels

Utilizing existing company communication platforms is an effective way to promote ERG events internally. Leveraging these channels can help reach a larger audience and ensure that employees are aware of upcoming events. Email, intranet, and social media are all great options for getting the word out about ERG activities.

Most companies have established internal communications channels such as email, intranet, and social media that can be used to promote ERG events. Utilizing these platforms will allow you to reach a wider audience than just those in your immediate network or team. Additionally, it’s important to remember that not everyone has access to the same tools or resources so using multiple methods of communication ensures that no one is left out of the loop when it comes to learning about upcoming ERG activities.

We also recommend partnering with your internal comms teams to promote ERG events as they often have experience in reaching large audiences through various mediums and know how best to craft messages for maximum impact. They also understand how different channels work together and can provide guidance on which ones would be most effective for your specific event promotion campaign.

Reaching employees through email is one of the easiest ways to get information out quickly, but should only be used if there isn't time for more detailed messages or visuals via other channels such as intranet or social media platforms like Twitter or LinkedIn Groups. It is important to keep in mind that emails may not always reach their intended target due to spam filters, so utilizing other forms of communication might be necessary depending on what type of message you want delivered and who you want it sent to specifically within the organization's hierarchy structure.

Key Takeaway: Promoting ERG events internally can be done effectively by leveraging existing company communication platforms such as email, intranet, and social media. Working with internal comms teams can also help reach a larger audience and craft messages for maximum impact. Key takeaways include: - Utilize multiple methods of communication to ensure no one is left out - Leverage existing company communication channels like email, intranet, and social media - Work with internal comms teams to promote ERG events - Be mindful that emails may not always reach their intended target due to spam filters

Measuring Success of ERG Events Promotion Campaigns

It is important to track metrics when promoting ERG events in order to measure success and identify areas for improvement. This can be done by setting up tracking links, using unique codes or tags, or creating surveys that capture feedback from employees who attended the event. By tracking these metrics, you will have a better understanding of how effective your promotion campaigns are and what changes need to be made in order to maximize effectiveness.

Once you have tracked the necessary data points related to your ERG event promotion campaigns, it’s time to analyze the results. Look at things like response rates, click-through rates, attendance numbers, employee engagement levels and more in order to determine which strategies were successful and which ones could use some tweaking. It’s also important to look at any feedback collected from employees who attended the event as this can provide valuable insight into what worked well and what didn’t work so well.

Based on your analysis of performance data gathered during an ERG event promotion campaign, you should adjust strategies accordingly in order to maximize effectiveness going forward. For example, if one particular channel was not performing as expected then consider switching tactics such as changing messaging or targeting different audiences with different messages instead of relying solely on one approach that may not be working optimally anymore. Additionally, if certain channels performed particularly well then focus more resources towards those channels moving forward while still experimenting with new ideas too.

Key Takeaway: When promoting ERG events, it is important to track metrics and analyze the results in order to identify areas for improvement. This includes looking at response rates, click-through rates, attendance numbers, employee engagement levels and any feedback collected from employees who attended the event. Once you have gathered this data, adjust strategies based on performance data in order to maximize effectiveness going forward.


In conclusion, marketing ERG events internally can be a great way to increase employee engagement and create a more inclusive workplace. By setting clear goals and objectives, crafting an effective message, utilizing internal communications channels, measuring success of promotion campaigns, and following best practices for promoting ERG events internally you can ensure that your event is well-attended by company employees. With the right strategy in place, you’ll be able to successfully market your ERG events internally and get more people involved!

We need to develop strategies for effectively marketing Employee Resource Groups (ERGs) events internally. Our goal should be to engage employees and create a culture of inclusivity, collaboration, and appreciation. We must leverage existing internal communication channels as well as explore innovative new ways of connecting with our teams about ERG initiatives. Let's work together to build meaningful relationships that drive engagement and empower the entire organization!

Want to learn how Chezie can help drive and track engagement? Learn more here!

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